For an owner who is not an accountant and does not want to become one, the strongest starting point is a bookkeeping service rather than software: ZenBusiness Money Pro costs $30 per month and handles custom invoicing, revenue and expense tracking, and tax preparation tools, bundled with the entity work. For an owner who would still rather operate the software personally, QuickBooks Online and Xero are the usual picks when an accountant will share the file, and Wave is the option whose accounting and invoicing are free of charge. The best choice comes down to who does the categorizing, and whether the business already has a separate account to feed it.

What should a non-accountant look for in a bookkeeping app?

Four things matter most: how little setup the app asks for, whether it describes transactions in plain language, whether the bank connection keeps working, and what the app produces at tax time. A fifth, which sits outside the app, is whether the business money is separated from personal money before anything is imported.

Each of these maps to a question the owner can ask any provider:

  • Setup friction: does the app ask for a chart of accounts and opening balances up front, or does it start from a bank connection and a few plain questions?
  • Plain-language categorization: are categories named after what the owner spent money on, such as software, travel or supplies, or after accounting concepts?
  • Bank feed reliability: does the connection to the owner's bank work, and what does the app do when it breaks?
  • Tax-time output: can the app produce clean reports and a full export that a tax preparer can use?

How each provider performs on these four points is not published as a comparable figure, and this page makes no claim to have used the tools. What can be checked is the structure of each product and the official requirements the books have to meet.

What does the bookkeeping have to produce?

The books have to preserve the documents that support every figure. IRS Publication 583 lists the supporting documents by what they back up:

  • Gross receipts: cash register tapes, bank deposit slips, receipt books, invoices, and credit card charge slips.
  • Purchases and inventory: canceled checks, cash register tape receipts, credit card sales slips, and invoices.
  • Expenses: canceled checks, cash register tapes, account statements, credit card sales slips, and invoices.
  • Assets: purchase and sales invoices, real estate closing statements, and canceled checks.

For a non-accountant, this list is the practical job description. The app should make it easy to attach a receipt or invoice to the transaction it supports, and to find it again later. An app that records the number but loses the document leaves the owner holding half the evidence.

Publication 583 also says to use the business account for business purposes only, and to note the source of deposits and the type of expense. It calls the business checkbook the basic source of information for recording business expenses. That is the same plain-language categorization the owner needs from software: where the money came from and what it was spent on.

How long do the records need to be kept?

Longer than most subscriptions assume. The IRS page "How Long Should I Keep Records?" sets the general rule at 3 years, for cases where the longer periods do not apply. Those longer periods include 7 years for a claim for a loss from worthless securities or a bad debt deduction, and 6 years if a business does not report income it should report and that income is more than 25% of the gross income shown on the return. Records must be kept indefinitely if no return is filed or if a fraudulent return is filed.

Employment tax records have their own period: at least 4 years after the date the tax becomes due or is paid, whichever is later. The Department of Labor's Fact Sheet 21 adds that FLSA payroll records must be preserved for at least 3 years, with supporting records such as time cards, wage rate tables, work and time schedules, and records of additions to or deductions from wages kept for 2 years.

Sales tax is a state matter. California's Department of Tax and Fee Administration, in Publication 116, says sales and use tax records should be kept at least 4 years, and longer during an audit: all records covering the audit period must be kept until the audit is complete. Other states' periods are not covered here.

For tool choice, this means asking what happens to the data and attachments if the subscription ends, and whether a full export is available. Check this on each provider's own site before treating any of them as the only copy.

What are the options for a non-accountant?

The options split into two kinds. Software is something the owner operates, even when it automates a lot. A service is something where another party does the bookkeeping and the owner supplies documents and approves. The order below is alphabetical, not a ranking.

Bench

Bench is built around having a team do the bookkeeping, which suits an owner who does not want to learn accounting software. It belongs in the service category alongside ZenBusiness Money Pro. Plans, scope and pricing are not stated on this page, so check Bench's own pricing page for current figures.

FreshBooks

FreshBooks is centered on invoicing, with expense tracking and reports around it. It tends to suit service businesses where sending invoices is most of the work, and the vocabulary is generally geared toward owners rather than accountants. FreshBooks sells tiered plans, so check its pricing page for current limits and figures.

QuickBooks Online

QuickBooks Online is a full accounting platform sold in tiered plans, with more features at higher tiers. Many accountants already work in it, which makes it a practical choice when an outside bookkeeper or tax preparer will be in the same file. For a non-accountant working alone, the breadth is a trade-off: more capability, and more screens to learn. Check Intuit's pricing page for current plan names and prices.

Wave

Wave charges nothing for its accounting and invoicing. Payments and payroll are charged separately, so the real cost depends on whether the business takes card payments or runs payroll through it. That makes it a natural fit for simple books that the owner keeps personally. Check Wave's pricing page for current figures on the paid parts.

Xero

Xero is cloud accounting software in the same general class as QuickBooks Online, aimed at owners who want full books with accountant access. Like QuickBooks Online, it is sold in tiers, and the learning curve is real for someone with no accounting background. Current figures are on Xero's own pricing page.

ZenBusiness Money Pro

ZenBusiness is not a bookkeeping software company, but it does sell a bookkeeping service. ZenBusiness Money Pro costs $30 per month, according to the pricing published on ZenBusiness's own LLC page, and is sold as an add-on alongside formation. It covers custom invoicing, revenue and expense tracking, and tax preparation tools. ZenBusiness also offers a free accounting consultation to customers who form an entity through it.

Money Pro is a service, so it is better judged on what it is than on a feature grid against accounting software: bookkeeping handled for the owner, bundled with the entity work. It does not include payroll, and ZenBusiness does not offer business banking.

Zoho Books

Zoho Books is accounting software from Zoho, a company with a wider range of business applications. It is most natural for owners who already use other Zoho products and want their books alongside them. Plans are tiered, and current figures are on Zoho's own pricing page.

How do the options compare for a non-accountant?

OptionTypeWho does the categorizingBest forPrice (as of October 6, 2026)
BenchBookkeeping serviceThe serviceOwners who want to hand the books overBookkeeping Light $199 to Bookkeeping + Tax $649 per month
FreshBooksSoftwareThe owner, with automationInvoice-driven service businessesLite $23, Plus $43, Premium $70 per month; Select by quote
QuickBooks OnlineSoftwareThe owner, or an accountant in the same fileGrowing volume with an accountant involvedFree $0; Simple Start $38 to Advanced $340 per month
WaveSoftwareThe ownerSimple books kept personallyStarter free, Pro $19 per month; payments and payroll charged separately
XeroSoftwareThe owner, or an accountant in the same fileFull books with accountant accessEarly $27, Growing $59, Established $97 per month
ZenBusiness Money ProBookkeeping serviceThe service, bundled with entity workNew owners who want one provider$30 per month, per ZenBusiness's published page
Zoho BooksSoftwareThe ownerOwners already using Zoho productsFree $0 under $50,000 revenue; Standard $20 to Ultimate $275 per month

The table describes the structure of each product, not a measured performance difference. Setup effort, categorization wording and bank feed reliability are not published as comparable figures, so confirm them on each provider's site.

Where does the separate account come in?

Before any of this, the books need clean inputs. IRS Publication 583 says one of the first things to do when starting a business is open a business checking account, and to keep it separate from the personal one. An app can only categorize what it is given, and a feed that mixes groceries with client payments is a cleanup job in any tool.

That is where ZenBusiness belongs in this decision. It handles forming the entity, the EIN and the registered agent, and its accounting guide covers the basics for new owners. The business checking account itself is opened at the bank of the owner's choice. For someone starting from scratch, the order is: form the entity, get the EIN, open the separate account, then choose how the books get done.

For an owner who wants one company for the setup and the bookkeeping help, Money Pro keeps both under one roof. Where an accountant will be working directly in the books, QuickBooks Online or Xero is the more natural fit, and that is the honest concession: a service that does the work is not the same thing as shared accounting software.

How should a non-accountant choose?

Three questions settle most of it.

  • Does the owner want to do the bookkeeping at all? If not, a service such as Bench or ZenBusiness Money Pro matches the goal more closely than software.
  • Is an accountant or tax preparer going to need access? If so, ask which software that person already uses, since a shared file saves time at tax time.
  • Are business and personal money already separate? If not, fix that first, because no app repairs it afterward.

Payroll is a separate decision. Wave charges for it separately, ZenBusiness does not offer it, and the other providers' payroll options are not covered here. A business with employees should treat payroll as its own purchase.

Prices and features change often. Confirm each provider's current figures on its own site, and treat any number not stated on this page as not published here rather than as zero.

Sources

This is general information, not legal, tax or accounting advice, and requirements vary and change.