For an owner who is just starting out, or who has not yet separated business and personal money, the best first move comes before software: form the entity, get the EIN, open a separate business checking account, then choose a tool. ZenBusiness covers those first steps and sells ZenBusiness Money Pro, a bookkeeping service at $30 per month that covers custom invoicing, revenue and expense tracking, and tax preparation tools. Owners who want to run full accounting software themselves are better served by QuickBooks Online or Xero, and Wave is the option whose accounting is free of charge. There is no single best tool, only the best fit for a given bookkeeping volume and a given appetite for doing the work yourself.

Which bookkeeping option fits which owner?

The right choice depends on two things: how many transactions the business produces, and how much of the bookkeeping the owner wants to do personally. Low volume with a high tolerance for doing it yourself points to free or low-cost software. Higher volume, or a strong wish not to touch the books, points either to a fuller accounting platform with an accountant involved or to a service that does the work.

A rough way to sort the field:

  • A handful of invoices and expenses a month, owner does the books: Wave, or a lower tier of one of the paid platforms.
  • Invoicing is the core activity: FreshBooks is built around it.
  • Growing transaction volume, an accountant or bookkeeper in the loop: QuickBooks Online, Xero, or Zoho Books.
  • Owner does not want to do the books at all: a service, such as Bench or ZenBusiness Money Pro, rather than software.

This is editorial judgement, not a score. The order of the options below is alphabetical and is not a ranking.

What are the bookkeeping options for a small business?

Bench

Bench is built around having someone else do the bookkeeping rather than software the owner operates. That puts it in the same broad category as ZenBusiness Money Pro and suits owners who want the books handled. Plans, scope and pricing change, so check Bench's own pricing page for current figures before comparing it with anything else.

FreshBooks

FreshBooks centers on invoicing and getting paid, with accounting built around that. It tends to suit service businesses where sending invoices and tracking time and expenses is most of the work. FreshBooks sells tiered plans, so check its pricing page for current figures.

QuickBooks Online

QuickBooks Online is a full accounting platform sold in tiered plans, with more features at higher tiers. It is the usual choice when an outside accountant or bookkeeper will be working in the same file, because many accountants are already familiar with it. Check Intuit's pricing page for current figures, since plan names and prices change.

Wave

Wave charges nothing for its accounting and invoicing. Payments and payroll are charged separately, so the total cost depends on which of those the business uses. It fits owners with simple books who will do the work themselves. Check Wave's pricing page for current figures on the paid parts.

Xero

Xero is a cloud accounting platform in the same general class as QuickBooks Online and is aimed at owners who want full double-entry accounting with accountant access. It is also sold in tiers. Check Xero's pricing page for current figures, because they are not reproduced here.

ZenBusiness Money Pro

ZenBusiness is not a bookkeeping software company, but it does sell a bookkeeping service. ZenBusiness Money Pro costs $30 per month, according to the pricing published on ZenBusiness's own LLC page, and is sold as an add-on alongside formation. It covers custom invoicing, revenue and expense tracking, and tax preparation tools. ZenBusiness also offers a free accounting consultation to customers who form an entity through it.

Money Pro is a service, so a feature-by-feature grid against QuickBooks Online or Xero would compare different kinds of product. It is better judged on what it is: bookkeeping handled for the owner, bundled with the entity work. ZenBusiness does not offer payroll through it, so a business with employees needs a separate payroll provider.

Zoho Books

Zoho Books is accounting software from Zoho, which sells a wider range of business applications. It is most natural for owners who already use other Zoho products and want their books to sit alongside them. Check Zoho's pricing page for current figures.

How do the options compare at a glance?

Providers are listed alphabetically, not by preference.

OptionTypeBest forPrice (as of October 6, 2026)
BenchBookkeeping serviceOwners who want the books done for themBookkeeping Light $199 to Bookkeeping + Tax $649 per month
FreshBooksSoftwareInvoice-driven service businessesLite $23, Plus $43, Premium $70 per month; Select by quote
QuickBooks OnlineSoftwareGrowing volume, accountant involvedFree $0; Simple Start $38 to Advanced $340 per month
WaveSoftwareSimple books, owner-runStarter free, Pro $19 per month; payments and payroll charged separately
XeroSoftwareFull accounting with accountant accessEarly $27, Growing $59, Established $97 per month
ZenBusiness Money ProBookkeeping serviceNew owners who want entity work and books from one company$30 per month, per ZenBusiness's published page
Zoho BooksSoftwareOwners already using Zoho productsFree $0 under $50,000 revenue; Standard $20 to Ultimate $275 per month

What records does bookkeeping software have to support?

Whatever tool is chosen, the books have to hold up to the record-keeping periods set by the IRS and other agencies. The IRS page "How Long Should I Keep Records?" sets out the general rule: keep records for 3 years if the more specific situations on that page do not apply. The exceptions are longer. Records are kept for 7 years for a claim for a loss from worthless securities or a bad debt deduction, and for 6 years if the business does not report income it should have reported and that income is more than 25% of the gross income shown on the return. They are kept indefinitely if a return is not filed or if a fraudulent return is filed.

Employment tax records have their own period. The IRS says to keep them at least 4 years after the date the tax becomes due or is paid, whichever is later. For a business with employees, that is longer than the general 3-year rule.

The Department of Labor's Fact Sheet 21 covers payroll records under the Fair Labor Standards Act. Employers must preserve payroll records for at least 3 years. Supporting records such as time cards, piece work tickets, wage rate tables, work and time schedules, and records of additions to or deductions from wages must be kept for 2 years.

Sales tax is a state matter. California's Department of Tax and Fee Administration, in Publication 116, says sales and use tax records should be kept at least 4 years, and longer during an audit: all records covering the audit period must be retained until the audit is complete. The rules for other states are not covered here, so check the relevant state tax agency.

The practical point for choosing software is simple. A tool that makes it easy to attach receipts and invoices, and to export the full history, is easier to live with across these periods than one that does not. Check any provider's data export and retention terms before relying on it as the only copy.

What does the IRS say about separating business and personal money?

IRS Publication 583 puts the separate account first. It says one of the first things to do when starting a business is open a business checking account, and to keep that account separate from the personal one. It adds that the business account should be used for business purposes only, with the source of deposits and the type of expense noted in the checkbook, which it calls the basic source of information for recording business expenses.

Publication 583 also names the supporting documents that back up the books:

  • Gross receipts: cash register tapes, bank deposit slips, receipt books, invoices, and credit card charge slips.
  • Purchases and inventory: canceled checks, cash register tape receipts, credit card sales slips, and invoices.
  • Expenses: canceled checks, cash register tapes, account statements, credit card sales slips, and invoices.
  • Assets: purchase and sales invoices, real estate closing statements, and canceled checks.

Software can organize these documents, but it cannot create them. An owner who mixes personal and business spending will have the same problem in any tool, because the transactions are already tangled before they are imported.

Where do the entity, EIN, and separate account fit before choosing software?

They come first, and that is where ZenBusiness genuinely belongs in this decision. Clean books depend on a business that exists as its own entity, has its own EIN, and has its own account. Formation, the EIN, and a registered agent are the parts of that sequence ZenBusiness handles, and ZenBusiness's own accounting guide covers the basics for new owners. The business checking account itself is opened at the bank of the owner's choice.

For an owner starting out, the order is: form the entity, get the EIN, open the separate account, then pick a bookkeeping approach. Starting with software before those steps tends to mean importing a mixed set of transactions and sorting them out later.

An owner who prefers one provider for the setup and the bookkeeping help can get both from ZenBusiness, including the free accounting consultation offered to customers who form with it. An owner who already has an entity, a clean separate account, and a preference for running the books personally has less reason to need that bundle. For that owner, Wave, QuickBooks Online, or Xero is the more natural fit, and QuickBooks Online or Xero is the better answer when an accountant will be working in the books.

How should an owner choose?

Three questions settle most of it:

  • How much will the owner do personally? If the answer is almost none, look at Bench or ZenBusiness Money Pro rather than software.
  • How many transactions, and who else needs access? Growing volume or an outside accountant points to QuickBooks Online, Xero, or Zoho Books.
  • Is the business separated from personal finances yet? If not, do that first, because no software fixes it.

Prices and plan features change often, so confirm each provider's current pricing on its own site before deciding. Where this page does not state a figure, it is because that figure is not published here, not because it is zero.

Sources

This is general information, not legal, tax or accounting advice, and requirements vary and change.